Today, BoingBoing has a post on how the lifespan of bestsellers is shrinking. According to a study conducted by Lulu.com, a print-on-demand publisher, the life-expectancy of a bestselling novel has fallen to barely a seventh of its level 40 years ago. The study examined 50 years of NY Times bestsellers lists and finds that:

The average number of weeks that a new No. 1 bestseller stayed top of the hardback fiction section of the New York Times Bestseller List has fallen from 5.5 in the 1990s, 14 in the 1970s and 22 in the 1960s to barely a fortnight last year.

According to Lulu.com CEO Bob Young, this means “the blockbuster novel is heading the way of the mayfly,” “the publishing industry is unravelling,” and “the publishing revolution is nigh.” And Cory Doctorow, one of the editors of BoingBoing, intuits “this means that more books are becoming best-sellers, but that best-sellerdom means less in terms of revenue expectations.”

Rarely have I read such wrong-headed assessments. Doctorow at least gets it half right (“more books are becoming best-sellers”), but anyone who knows how large the book market has grown in the last 50 years knows that most bestsellers today generate far more revenue that a typical bestseller from the 1960s. In regard to Mr. Young’s breathless pronouncements, beware of studies undertaken by for-profit companies with a commercial interest in the outcome. It would help if Mr. Young had a little understanding of the history of publishing before he announced the coming revolution (which he seems to think his company is leading). If the market for books is becoming more fragmented, it’s because most mature markets head this way (music is another obvious example). Publishers have been targeting niche markets for decades. What’s happening today is fundamentally the same as in the past—there are simply more niches (as one would expect given the fragmentation of the larger culture) and some of those niches are bigger, so they get noticed by the media (chick-lit and lad-lit have obvious antecedents in the ’50s). For Mr. Young to offer “the market today is more chaotic” is to state the obvious. But for him to say the “publishing industry is unravelling” is incredibly uninformed.

And “revolutions” have been occuring for decades (and centuries) in the book market. Does anyone remember the revolution of Penguin paperbacks and PocketBook mass market paperbacks from a half-century ago? (If not, go read Kenneth Davis’s Two-Bit Culture: The Paperbacking of America.) Or the revolution in American publishing in the mid-19th century when publishers started hiring salesmen to call on bookstores? (Let’s wait a decade or two to see how print-on-demand technology changes the industry compared to those two.)

Yes, the publishing industry is undergoing a good deal of change today. But it has always been so, since Gutenberg first set books by type in the 15th century. (Imagine how the scribes of the day felt!) For all those would choose to make wild statements about “revolutions,” it would help if they truly understood what one was. Expected change or even chaotic change is not a revolution. The publishing industry ten or twenty years from now will look a great deal like it does today. One can only wonder if Mr. Young will still be in it.

Sundays on the Phone, by Mark Rudman. Wesleyan, November 2005. $22.95

Since 1994 when he published Rider, Mark Rudman has been writing poems that have become something like one long poem, a meditation on an American life, his own. These poems do not constitute a memoir much less an autobiography; they are not a connected narrative, they do not seek to recapture the past. They are meditations on what can be neither resolved nor forgotten; reading them is like watching Jacob wrestle with the angel.

In the recently published Sundays on the Phone, the angel with whom the poet wrestles is the love of a son for his mother. The mother is seen at distinct moments of an unhappy life—as an attractive woman waiting out a divorce in Las Vegas, as a frustrated elderly woman living alone where she doesn’t want to be, bitter about her lack of a college education, bewildered by her unhappy marriages, puzzled by her son. “She had no one with whom to share her experience. No friends who loved the things she loved . . .”

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Shielding Her Modesty and Other Stories, by Sita Bhaskar. Frog Books, February 2006. $10 paper

A native of India and longtime resident in the US, Sita Bhaskar focuses on the vexed interface between two cultures. Her stories are readable as transparent, light-handed plots exquisitely composed either to provide grounds for pity, laughter, condescension, or bewilderment—most often in medleys; or to explore a master idea (such as alienation); or to dissect the “when in Rome” commonplace. Their most compelling profile, however, is materialistic. Bhaskar’s narrators speak for no one–self, the Indian community or the American, higher authority, or a disciplinary consensus, though she is versed in anthropology as well as the poetics of comedy. What is “really real” to Bhaskar is a latent dynamic of temperament, culture, class, and gender; everything else is outward manifestation, invariably engaging but always pointing beyond and below. The method of Shielding Her Modesty is classically logistical: conflicts and classifications as well as syntheses (fated to fail) are governed by rigorous laws of antecedent and consequent, causal or associative. Finally, the texts are elemental: similar (but far from identical) characters act and react in analogous ways to cognate situations; the resulting array of tightly integrated patterns creates a dystopia of in-betweenness. Fans of Bend it like Beckham and The Monsoon Wedding will revel in Bhaskar’s wit, finesse, and empathy.

In an op-ed in Friday’s Boston Globe, Steve Almond resigns his post as an adjunct professor of English at Boston College in reaction to the College’s invitation to Condoleezza Rice to be the commencement speaker at this year’s graduation.

The National Magazine Awards ceremony at Lincoln Center has wrapped up, Virginia Quarterly Review has collected the big enchilada—the General Excellence Award—and the Fiction award. The former recognizes Virginia Quarterly Review as the single best publication with a circulation of under 100,000, while the latter recognizes the Fall 2005 issue, specifically “Peacekeeper,” by Alan Heathcock, “Smother,” by Joyce Carol Oates, and “Ina Grove,” by R.T. Smith.

The Virginia Quarterly Review hosts a reading and booksigning by Adrienne Rich, one of America’s most acclaimed poets.

WHEN: Thursday, May 4th, 8:00 p.m.
WHERE: Culbreth Theatre, UVa Campus, Charlottesville (parking is available for free next to the Culbreth Theatre)
COST: Free & Open to All

In a career spanning over fifty years, Adrienne Rich has authored over twenty books, including over a dozen collections of poetry. Her poetry has been honored with two Guggenheim Fellowships, the first Ruth Lilly Poetry Prize, a MacArthur Fellowship, the Wallace Stevens Award from the Academy of American Poets, the Los Angeles Times Book Award, and numerous other awards. Her most recent book, The School Among the Ruins: Poems 2000–2004 (W.W. Norton, 2004), was honored with the National Book Critics Circle Award.

Some of Rich’s first poems were published in VQR in the Spring 1950 issue while Rich was a senior at Radcliffe College. The Spring 2006 issue of VQR offers readers a new essay and seven new poems by Ms. Rich, along with appreciations of her work by noted poets and critics including Marilyn Hacker, Jean Valentine, and Craig Werner.

This reading is co-sponsored by the UVa Creative Writing Dept., the UVa Women’s Center, the Virginia Foundation for the Humanities, and the UVa Bookstore.

Books by Ms. Rich will be available for sale at the reading, courtesy of the UVa Bookstore, and there will be a booksigning following the reading. For more information, call VQR at 434-924-3124.