Merriam-Webster

Toward the end of the film version of Peter Gent’s corrosively sarcastic football yarn North Dallas Forty, a lineman played by real-life gridiron hero John Matuszak throws a fit upon hearing one more you’re-not-worthy upbraiding from a sniveling, corporate-minded coach. “To you it’s just a business, but to us it’s still gotta be a sport,” he shouts. “Every time I call it a game you call it a business, and every time I call it a business you call it a game!”