I love it when marketing people talk about “branding.” No, seriously, I love it. Today, the New York Times talks with branding expert Brian Collins about the Obama campaign’s use of the typeface Gotham, designed by Tobias Frere-Jones—brother to New York music critic Sasha Frere-Jones. (Slackers. Don’t these guys know that the Foer brothers are writing bestselling novels, editing The New Republic, and writing kick-ass pieces for National Geographic?) Anyway, typophiles, start your engines.
PUBLISHED: April 3, 2008