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The Rules of the Game

While the primary objectives of the publicity game endure—achieve fame; maintain fame; profit from fame—the rules have changed. The transformation of the studio system, the subsequent transition to “freelance” Hollywood labor, and the rise of digital technologies have fundamentally altered both basic and advanced strategies for “winning” the publicity game.


Pat Robertson speaks to a meeting of the Christian Coalition in Washington DC in 1994 (Wally McNaMee / Corbis).

The Christian with Four Aces

For nearly half a century, Pat Robertson has built a media juggernaut on the twin foundations of religious fundamentalism and hard-nosed politics. He has enjoyed unmatched influence, but is it the end of an era?