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Branding Barack

January 4, 2008

Last night, as the results from the Iowa caucuses began to look conclusive, MSNBC’s co-anchor Chris Matthews marveled at the significance of the moment in American history: the people of Iowa (what many in the media have taken to calling “lily-white Iowa”) had chosen “Barack Hussein Obama” as their Democratic candidate. On Morning Joe with Joe Scarborough, Matthews returned to his musing of last night: “I tell you, it’s going to be a headline all over the world: ‘Barack Hussein Obama wins first presidential test in America.’” This is hardly the first time that the cable news channels have expressed fascination with Obama’s name—his full name.

 

Winter 2008 Issue Released

January 2, 2008

Our Winter 2008 issue is showing up in mailboxes everywhere today. Readers are doing double-takes when they see the cover -- one excited subscriber called this morning, anxiously inquiring whether cover was really and truly drawn by who he thought i [...]

Schmidle Reports from Pakistan

January 2, 2008

The trick in putting out a quarterly anchored by current events is to figure out what will be current in a few months. That is our editor's job, and how he does it, I would not try to guess. But somehow the stars aligned this week, and we've got a ho [...]

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